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Think of all of the money that can be involved in promoting your listings. The cost of your time. The cost of gas to travel to appointments, brochures, etc. 81% of United States renters use the internet and virtual tours when searching for a rental, and only 15% tour the rentals. Why inconvenience yourself and your renter? Once you’ve spent an hour or less creating a virtual tour, you have essentially created a round-the-clock online open house that buyers can conveniently experience from their home or office computer. They can quickly decide on their interest thus helping to facilitate the next steps in a lease transaction.