Should You Market Your Corporate Rental to Homeowners?

Choosing the right real estate property

In one of our articles from a few years ago, we addressed the issue of whether your homeowners insurance would pay for extended stay lodging in the event your home became unlivable. The long and short if it was that not all insurers do provide this coverage, but since that time many have added such provisions.

After all, with more and more areas experiencing extremes in weather, more and more homes are damaged by flood, fire, water and wind or lightning. This can sometimes force homeowners out for lengthy periods while repairs are made (up to six months at a time).

Blocks home

So, if you rent your furnished property as a corporate rental, it makes good sense to consider a bit of niche marketing towards homeowners and even insurance agents who offer policies through companies that cover extended stays. And of course, now is the perfect time to consider this new avenue as the summer season is right around the corner, and it is unfortunately the “season for water damage”.

Weather and Your Corporate Rental

Just consider that homeowners may need access to an extended stay due to damages to their home from a severe summer storm (rain, hail, wind, lightning, etc.), due to accidental flooding issues while they were on vacation (burst pipes, plumbing issues, and so on), and ground water problems that cause flooding inside of the home. If you rent your furnished property, it could be precisely the situation a standard household needs after their own home becomes uninhabitable.

This is even more the case if your corporate rental is one that has adequate accommodations for children and families with pets. The property is “turnkey” with the appliances and setting ideally suited to a family suddenly without a home. You can rent your furnished property as a home away from home to a family rather than as a corporate rental and earn the same income since the stay is paid for by insurance coverage.

Marketing Your Corporate Rental

Of course, you may want to know how to rent your furnished property to this unique group. The good news is that it is quite easy when you rely on the CHBO site to support all of your marketing efforts. Insurance providers are already looking into a corporate rental for some policy holders, and you can also get in touch with all of your area insurance agencies to alert them to the fact that you do rent your furnished property to more than corporate clients.

It is not at all difficult to develop new potential streams of income for your corporate rental, and homeowners in need of extended stay options may be that untapped market you have been needing.

City Spotlight: Toronto Executive Rentals by CHBO

Toronto City life

As one of the most flourishing cities in the world, Toronto is also home to thousands of Toronto executive rentals. In 2014, we reported that the city was bringing in hundreds of millions of dollars in rental fees (this was from the Corporate Housing Providers Association or CHPA). We decided to check back in with the city to see if owners of an apartment rental in Toronto or Toronto executive rentals were still making lots of income from their investments.

It took one look at the listings for Toronto Corporate Housing to see that the city was indeed still flush with premium rentals. The city has a population of more than two million, and is the commercial capital of the nation of Canada, so it makes sense that Toronto executive rentals are in abundance.

Toronto Corporate Housing

However, if you are on the lookout for an apartment rental in Toronto (whether for business or some other sort of extended stay), you need to know that you have a lot of options. There are the wonderful and popular high rise buildings of the downtown area, where an apartment rental in Toronto is easily found. Yet, the Toronto executive rentals can also include suburban areas and single family homes. This can allow you to savor the many delights of this city without being required to commute lengthy distances to get from work and home.

As we reported in that earlier article on Toronto’s many appealing features, it “is considered the cultural, entertainment and financial capital of Canada … If you are staying in Toronto don’t miss out on the summer fun and take a long weekend up North to the lakes for fun in the sun or South to Niagara on the Lake for culture and theatre.”

Yet, there is much to see and enjoy within the city itself, and is a good reason to consider an apartment rental in Toronto for your extended stay. Not only will you find yourself within walking distance of some premiere neighborhoods, but it is quite common for such rentals to have everything from high speed internet and home offices to maid services and world-class amenities within the buildings.

Finding the Ideal Toronto Executive Rentals

How do you go about finding the right home or apartment rental in Toronto? As we previously reported, experts advise the use of seven search terms to get the most appropriate returns. This is why the CHBO site is a popular resource. It allows corporations, travelers and others to hone their searches and get only the finest options for their needs.

As an example, if a firm is sending several employees to Toronto for a long term project, it might be appropriate to seek out a multi-bedroom home or apartment in a quieter area. However, a single executive working in the downtown district might prefer an apartment with amenities like a gym, parking and more. Being able to search for these options, and enjoy high quality images and photos means that listings are more likely to get the attention they need.

Custom built luxury houses in the suburbs of Toronto, Canada

If you are the owner of a Toronto property and wish to see it among the other high quality listings available, consider listing it with CHBO. They offer you an amazing array of resources (including a housing request form that lets potential renters get in touch directly with owners in specific areas) and can ensure that your target clients easily find the property based on simple but comprehensive search capabilities. They also highlight properties to help renters quickly find their perfect accommodation.

Designer-Approved Windows That Fit Any Style of Corporate Rental

Corporate Rentals

Windows—what would we do without them? They let light in to create a comfortable home and open for fresh air and cool summer night breezes. They’re also an essential big-ticket item for your home, a key player in determining the style of your home. With a seemingly endless number of styles available, it’s understandable to feel overwhelmed when choosing windows for your corporate rental property. Whether it’s a modern picture window or a traditional mullioned bay window, the right window can elevate your rental space in a competitive market.

Let’s dive into a few of our top designer approved windows that can fit any home. With knockout styles available and easy installation just a click away, you’re bound to find windows that will turn your corporate housing into a showstopper.

Corporate Rentals

Casement Windows

Casement windows are hinged windows, sometimes with a crank, that open externally. Available in a variety of styles and with or without classic mullions, these windows can work with a variety of home styles. These easy-to-open windows allow for flexibility and functionality for all ages. Just remember: While using the crank makes it easier to reach, it can take a bit more time to open in comparison to other styles.

Corporate Housing

Single- and Double-Hung windows

Single- and double-hung windows consist of one or two sashes that slide up and down to open for ventilation. Typically used with traditional mullions, they’re excellent choices for rustic, transitional and traditional homes. Because these windows do not open outward, they are ideal for spaces that open to walkways, patios or public gathering areas. Keep in mind that children and those with limited mobility may find them harder to open over other styles.

Corporate Housing

Slider Windows

Slider windows open horizontally, sliding the sash over to the left or the right. These windows are faster and easier to open than casement or hung windows, making them another versatile choice for occupants of all ages. Often used in modern and contemporary homes, these windows can let in a large amount of fresh air, so they’re ideal for bedrooms and bathrooms. Like single- and double-hung windows, slider windows do not open outwardly and are perfect for walkways and public spaces.

Corporate housing

Stationary Windows

Stationary windows are just that—stationary! While these windows do not open, they’re ideal for showing off those picturesque views that will sell your home to prospective renters. Picture windows—large expansive windows that stretch from floor to ceiling—are perfect for bringing those sweeping views and large amounts of light into your home. These windows are typically used in modern and contemporary homes and can be added alongside casement or transom windows for that added functionality.

Corporate Housing

Bay and Bow Windows

For the home with a view, bay and bow windows not only add additional living space, they’re also great architectural elements that are striking both inside and out. The beauty of bay and bow windows are their ability to create everything from built-in reading nooks to a cozy dining niche for early morning coffee. Bay windows typically consist of a group of three windows, two protruding double-hung or casement windows flanking a centered stationary window and dramatically angled. Bow windows are very similar but consist of three or more windows in a more curved pattern. These windows are most ideal for traditional and transitional homes.

If you’re ready to get new windows installed, remember to keep the architecture and style of your home in mind before making a final decision. What window styles will you be using for your next corporate housing rental?

About the Author

Kerrie Kelly heads up her California interior design firm, Kerrie Kelly Design Lab, and has authored two books on interior design. Kerrie is a design expert and writes online for The Home Depot on an array of topics, from decor decisions to window installation options.

This article is editorial content that has been contributed to our CHBO site at our request, and is published for the benefit of our readers. We have not been compensated for its placement.