Often, the first contact a potential tenant has with you is through a written advertisement for your property, be it online or in print. This first impression is exceedingly important in attracting numerous quality tenants.
The most important factors in writing a good copy are:
1. The first word or two of the ad is the most important. It must catch the reader’s eye and entice them to read more. Words like “clean,” “large,” “quiet,” and, “new” are all good examples.
2. Find out if your newspaper lists classifieds alphabetically. If this is the case, you may want your first word to start with one of the first letters of the alphabet. This is an especially helpful tactic if you are competing with many advertisements in a large city.
3. Since most classifieds do not include a picture, it is important to be as descriptive as possible in your listing.
4. All ads should include basic information such as the rental price, exact location and number of bedrooms. Including information regarding amenities will increase the likelihood of receiving relevant calls.
5. Does your rental have carpet, a stove, drapes, utilities, laundry, a pool, a refrigerator or a yard Are pets or children ok, or do you want adults only. Put important keywords in your listing that would attract someone to your property.
6. Avoid using abbreviations such as “AC” for “air conditioning.” Spell everything out as possible. Don’t assume everyone know the same acronyms as you.
7. Verify, verify, verify. Once your advertisement has been printed, be sure to look in the newspaper and verify that it is correct and error-free.