Marketing your corporate rental!
Admin
Published Date: 2010-07-27
As a Corporate Rental Owner, are you aware that more than 20% of tenants in “by owner” rentals stay one year or longer? This is in stark contrast to the managed corporate housing industry where the average stay is only 80 days. In the extended stay industry, the average stay is less than seven days according to the 2009 “By Owner” Corporate Housing Report. To best market and optimize your property’s likelihood of attracting desirable tenants, you may want to consider offering the following to prospective renters:
- List a monthly and/or yearly rental fee in addition to your nightly or weekly fees. This lets prospective renters know that the property is available for long-term rental as well.
- Keep your listing active on CHBO! Work to increase your Search Engine Optimization (SEO), rankings and visibility.
- Frequently update your listing with new photographs (particularly when the seasons change so that the home is reflected as it looks at any time of year), additional details, upgrades that are made to the property, etc. This not only increases your visibility with search engines, it makes the listing accurate for people that may view it at any time.
- Consider updating the listing for your property for use during local events/conventions. Often times, hotels will sell out when conventions, concerts, exhibits, etc. come to town. Many people will look to residences as a form of lodging and it is important to have your property listed for these events if it is not occupied. Check with your local Chamber of Commerce or Department of Tourism to find out more about events in your local area.
