A recent article on vacation rentals and short term rentals said that “repeat business is the Holy Grail”. In other words, getting visitors who have already enjoyed a stay to book again (and potentially for years to come) is the ultimate goal. Of course, it is also an issue to consider from the opposite side of the coin, i.e. “why are renters only visiting once and not again?”
We’ll look at seven things that can help you to win over your renters and nurture ongoing business that ensures they revisit at least once, if not on a regular basis.
First things first, that opposite side of the coin mentioned above; renters who don’t return. If someone disliked the rental on their first visit, it is entirely unlikely that they ever will. That means that your mindset, as a property owner, is to look over the rental or rentals you make available, and strictly with the eyes of a potential renter. You will be looking for everything that could lead you to dislike the property on sight. Colors, décor, outdated appliances, general grubbiness, odors, stains, anything that might make you think “Ick”.
After that, consider these seven points:
- Be clear – No one wants to arrive after traveling only to find they have to go back out for toilet paper, soap, and other items. Be very clear about what is provided, and what is not. Be clear about all policies long before a renter arrives so they can make plans.
- Realistic capacity – If the property is touted as sleeping eight but has an apartment sized kitchen or appliances, inadequate numbers of linens, or other shortages in space or supplies, recalculate your maximum capacity to actual functionality.
- About supplies – If the property is rented as furnished for a specific number, make sure that the supplies match. Again, if it says it sleeps eight, be sure there is a full service for eight in the kitchen cabinets, along with at least eight mugs, eight drinking glasses and more than enough silverware. Be sure basics appear in those supplies too – coffee filters, unopened salt and pepper shakers, paper products and so on.
- Tidy simplified – Most vacationers or renters want to be able to tidy up after themselves. They know the property will be cleaned, but be sure you provide brooms, some cleaners, mops and so on.
- Think of everyone – Renters can include kids. Have some kid-friendly items on hand (plastic cups and plates, some board games or puzzles, extra blankets, and so on).
- Remember where you are – A rental is not always convenient to key locations like grocery stores. Let renters know in advance so they can purchase ahead of time, and be sure adequate storage and refrigeration is supplied if this is the case.
- Be present – Ensure you get revisits by creating an atmosphere worthy of revisiting. If you follow the tips above, you should be good to go, but also remember to thank visitors afterwards, offer discounted stays for second-timers and so on.
Have any questions? Please don’t hesitate to ask in comments section also don’t forget to apply all these tips if you have a rental property and searching for short term rentals, You can also list your furnished rental property in our site to find tenants.