Trends in Corporate Housing


Corporate Housing is an ever-changing market. While there will always be a market for great locations and great values, economic and generational trends have a big impact on demand. As our society and the people in it change and grow, our needs and wants change with it. One of the keys to success for corporate housing owners is to understand and adapt to these trends.
One trend is a greater level of certainty in choosing a rental property. Today’s corporate clients are more likely to remain in housing longer while making sure they’re satisfied with their housing choice. More and more time is being spent in researching nearby schools, neighborhoods, entertainment, and conveniences. To best adapt, you should play up the advantages of your specific property, whether it is a short commute to work, a scenic location, great schools, or local entertainment.
More specific to that last point, today’s tenants are more aware of work-life balance, and this is leading to a greater awareness of the types of recreational options that are found in the area. When describing entertainment and recreation in the area, be sure to note a variety of different types of recreation around your property. For example, point out parks, trails, beaches, bike paths, notable restaurants, shopping, fitness centers, museums and art galleries, etc. to give interested renters an idea of the types of fun and relaxing activities your home’s area has to offer.