Annual Report: Corporate Property Marketing!

Marketing:

  • Marketing Trends. In 2013, 37% of respondents say they spent $500 or more on their annual marketing efforts – down from 2012 but consistent with 2011. 51% of “by owner” landlords say their corporate properties were always rented (up from 40% in 2012), while the remaining 49% say they needed more tenants.
  • Marketing Resources. 72% say they had professional photos taken of their corporate properties (up from 63% in 2012), and 37% say they have a dedicated website for their properties. More individual owners are seeing corporate property management as a viable income opportunity that requires polished marketing. In addition, social media is also playing a bigger role in finding renters.
  • Marketing Results. The majority of “by owner” landlords say they use the Internet to promote their corporate properties. 67% of respondents say they use CHBO’s basic listing service, followed by 50% who use Craigslist (a 6% increase over 2012). Respondents find they receive the most qualified leads and the most renters from Internet marketing, followed by real estate agents.
  • Internet Reservations. In 2013, we again asked how the “by owner” segment feels about real-time booking reservations, in which the corporate property is leased through a computer website and the property owner has no interaction with the tenant. 25% of respondents say they have used one of these programs (up 9% over 2012). However, 48% say “no,” they would never rent their corporate property without talking to the tenant first.
  • CHBO Services. Of the respondents using CHBO, they tell us they use the following CHBO tools the most: (1) The property listings (2) The MyCHBO documents page (3) The Property Owner Handbook (4) This “By Owner” Corporate Housing Annual Report.

Click here for Digital Report

Click here for Printed Report

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