The Rise of Female Business Travelers and Why it Matters
While you may not take the time to think about the gender of those who rent corporate condos, it’s worth being aware that female business travelers make up a huge share of the market. Based on data by Skift Research, these individuals control up to 60% of the wealth in the United States and influence a huge 85% of purchasing decisions. The women of today are social, high-tech, connected, and make up more than half of all online sales. That’s why it’s important that your marketing campaigns appeal to them....