Travel News: Travel Reviews Continue to Grow

According to TRAVEL AGE WEST: Travel Reviews Continue to Grow “There’s no question that user-generated reviews are here to stay. Benchmark Hospitality found that a whopping 80 percent of agents believe that this consumer tool is only at the beginning of its growth trajectory, while 50 percent of agents admit to using online reviews in determining booking options. More hotels are sending “thank you” emails, asking guests to comment on some of the most popular review sites and, as travel reviews continue to gain popularity, hotels will develop unique programs to solicit these reviews from their guests.” Here at...