It does not matter if you are using one of the daily or weekly property rental sites, or the whole array – this short term rental model may not be in your best interests. As one report about Airbnb recently noted, it is “cruising in uncharted territories” and raises issues with everything from insurance to local laws about hotels and other, similar accommodations. Some of the most popular cities are now beginning to crack down on property owners using such pathways to monetize their furnished housing, and that alone might make you consider the CHBO model instead.
If you live in an urban area and do a search for “furnished apartments near me“, it gives you an idea of the average costs for one and two bedroom apartments and even single family homes. And according to many experts, you are probably going to be surprised at the prices for those rental apartments and homes.
Statistics about housing in all parts of the U.S. are quite surprising and unnerving. A single article about the issue Unstable housing noted that “with rents rising faster than wages, the burden of affording rent is looming larger and larger for many Americans and, in, some cases becoming insurmountable…[with] Americans spending on average a median of 29.1 percent of their income on rent, including many who spend a higher percentage but have lower incomes.”
In one of our articles from a few years ago, we addressed the issue of whether your homeowners insurance would pay for extended stay lodging in the event your home became unlivable. The long and short if it was that not all insurers do provide this coverage, but since that time many have added such provisions.
After all, with more and more areas experiencing extremes in weather, more and more homes are damaged by flood, fire, water and wind or lightning. This can sometimes force homeowners out for lengthy periods while repairs are made (up to six months at a time).
So, if you rent your furnished property as a corporate rental, it makes good sense to consider a bit of niche marketing towards homeowners and even insurance agents who offer policies through companies that cover extended stays. And of course, now is the perfect time to consider this new avenue as the summer season is right around the corner, and it is unfortunately the “season for water damage”.
Weather and Your Corporate Rental
Just consider that homeowners may need access to an extended stay due to damages to their home from a severe summer storm (rain, hail, wind, lightning, etc.), due to accidental flooding issues while they were on vacation (burst pipes, plumbing issues, and so on), and ground water problems that cause flooding inside of the home. If you rent your furnished property, it could be precisely the situation a standard household needs after their own home becomes uninhabitable.
This is even more the case if your corporate rental is one that has adequate accommodations for children and families with pets. The property is “turnkey” with the appliances and setting ideally suited to a family suddenly without a home. You can rent your furnished property as a home away from home to a family rather than as a corporate rental and earn the same income since the stay is paid for by insurance coverage.
Marketing Your Corporate Rental
Of course, you may want to know how to rent your furnished property to this unique group. The good news is that it is quite easy when you rely on the CHBO site to support all of your marketing efforts. Insurance providers are already looking into a corporate rental for some policy holders, and you can also get in touch with all of your area insurance agencies to alert them to the fact that you do rent your furnished property to more than corporate clients.
It is not at all difficult to develop new potential streams of income for your corporate rental, and homeowners in need of extended stay options may be that untapped market you have been needing.